Crypto & Blockchain
SoFi's Play to Own the Fiat-Crypto Bridge Is Smart—But the Clock Is Ticking
SoFi is betting it can out-bank the crypto crowd by offering what no pure-play crypto firm can: regulated, one-stop treasury and digital asset management. The question isn't whether the product works—it's whether SoFi can move fast enough before Coinbase eats their lunch.
