Schwab's Crypto Play: Wall Street's $12 Trillion Bet on Bitcoin Trading
Charles Schwab is finally getting serious about crypto. In 2026, the brokerage giant will let customers buy bitcoin and ether directly—and that's either smart diversification or a sign the crypto casino is going mainstream.
⚡ Key Takeaways
- Schwab will launch spot bitcoin and ether trading in H1 2026, integrating direct crypto purchasing into its brokerage platform alongside traditional investments 𝕏
- Traditional finance is cannibalizing crypto-native exchanges by offering convenience and regulatory credibility—the real competitive threat isn't features, it's distribution 𝕏
- This move signals crypto adoption is now mainstream enough for major financial institutions to stop treating it as a novelty and start treating it as table stakes 𝕏
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Originally reported by CoinDesk
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